Rinse breasts well, especially after swimming in chlorine.Avoid soaps and shampoos on the nipple area.Continue the treatment for a further 3 days after there is no longer any visible rash After 7 days, switch to 1% hydrocortisone ointment daily.If breastfeeding, apply the ointment sparingly after a feed.Prescription steroid ointments: Elocon ointment or Advantan fatty ointment 1-2x daily, applied to the affected area only, for 7 days.In breastfeeding women the symptoms often occur around the time of infant teething or the introduction of solids. There may be an associated burning pain especially if breastfeeding. The rash is usually itchy and may be on one or both breasts. With any of these causes, a rash is seen on the nipple or areola which may be dry or weepy. Allergic contact dermatitis is a true allergy to a product used on the skin. Irritant contact dermatitis is caused by inflammation of the skin by products such as shampoos, soap, washing detergents or chemicals. have known eczema, asthma or hay-fever), or who are pregnant or breastfeeding. These problems are more common in women who tend to be allergic (eg. Skin conditions such as eczema or dermatitis may occur on the nipple and the areola, the flat coloured part around the nipple.